@fjmoca
https://www.linkedin.com/in/fjmoca/
@fjmocaThe EUREKA methodology combines three key elements:
1) An interactive e-book on new productdevelopment,
2) A podcast on innovation and entrepreneurship, and
3) A technique to create new products in the classroom autonomously by students.
EUREKA has allowed changing the way of teaching about innovation and entrepreneurship. With this methodology, students create and patent innovations that can later be the seed to create a new company. In this way, the teaching/learning process is transformed as the student and their new product is at the centre of the whole process. The one-way communication from teacher to student is transformed into a threedimensional axis between the teacher, the student, and the new product. The interactive e-book allows students to interact with the content, evaluate their progress with quiz questions and discover the theory of innovation through a novel that tells the story of a student who starts working in a company. This book tells a story (relationships with co-workers, former university classmates, relationship with successful products, etc.); it is not a list of concepts of a traditional book. The story interweaves theoretical aspects with the reality of a company. The podcast tells real examples of products that have left their mark on the history of innovation. In addition, interviews and company
visits allow the content to be taken outside the classroom. The EUREKA methodology is unique and revolutionary, just like the more than 300 new products that my students have created over 12 years and that have allowed them to become entrepreneurs.
